Working to improve the user experience, accessibility, performance, consistency, and reliability of email markup

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Our Misson

The Email Markup Consortium (EMC) is a community-led group of industry professionals working to improve the email experience for everyone.

Senders, recipients, and email clients share the common goals of improving:

However, currently there is a lack of cooperation in trying to achieve these goals leading to inconsistent results. By working together on agreed approaches we can save everyone time, effort, and money while delivering better results to the recipients.

Recipients should be able to easily access the content of every email sent to them, regardless of their device, email client, assistive technology or internet speed. The EMC collaborates with developers, creation and sending tools, and email clients to drive this vision forward at every step of the email journey.

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The Email Markup Consortium and its mission are supported by employees of Salesforce, Squarespace, Litmus, Email on Acid, SparkPost, Constant Contact, ActionRocket, Parcel, GitHub, and more.